Satellite data, drones, IoT systems and in-field sensors can already tell us much more about crops, soils, water and weather than was possible only a few years ago. The challenge is not whether the technology exists, but how to make it useful, accessible and commercially viable in real farming conditions.
This is particularly relevant for the Western Balkans, where agriculture is economically important and employs a large share of the rural population, climate pressures are increasing, but the uptake of advanced digital solutions remains uneven.
The Geospatial AgriTech Business Lab is designed as a meeting point between those who develop technology, those who use it, and those who can help create the conditions for wider adoption.
The three-day event will bring together up to 100 participants from Germany and the Western Balkans, including technology companies and start-ups, farmers and agribusinesses, researchers, advisory services, public authorities and international organisations.
The programme will combine high-level discussions, technology showcases, practical sessions, demonstrations, roundtables and fishbowl discussions. The emphasis will be on exchange and interaction: exploring what technologies are available, identifying the challenges users actually need to address, understanding the barriers to adoption, and identifying opportunities for new cooperation.
The technical programme will cover three closely connected areas:
Alongside the technology itself, the discussions will address the practical questions that determine whether solutions are actually taken up: technology cost&benefits, data access and interoperability, integration of tools and services, skills, support and market needs.
For companies and technology providers in particular, the Business Lab is intended to provide a better understanding of where solutions could be applied, adapted or further developed in the Western Balkans, including user expectations and barriers to adoption. For farmers and agribusinesses, it provides access to emerging technologies and direct contact with their developers. For research organisations, it creates space for new industry cooperation; for public and international organisations, it provides direct contact with both the technology supply side and the agricultural users these technologies are expected to serve.
As the global population grows, agriculture must meet rising food demand while facing droughts, heat waves, pests, and diseases that threaten productivity and demand proactive adaptation.The Earth Observation based Digital Twin for Resilient Agriculture under Multiple Stressors (EOAgriTwin), developed within ESA’s Digital Twin Earth initiative, provides a virtual representation of agricultural systems to track crop conditions and productivity under these stressors. EOAgriTwin integrates multi-source data from Sentinel-2, Sentinel-3, climate reanalysis, IoT sensors, and field observations. Data-driven and process-based models deliver information on drought and heat stress, field-level water use, crop condition at high resolution, vegetation disease risk, and future yield scenarios, and enable “what-if” assessments of alternative management strategies. Co-developed with stakeholders in Germany, Italy and Kenya, EOAgriTwin shows how multiple data sources, models and transparent uncertainty information can move Earth observation from monitoring towards decision support.
dr Goran Kitić
Or reach out to us directly at geobizlab@biosense.rs
Satellite data, drones, IoT systems and in-field sensors can already tell us much more about crops, soils, water and weather than was possible only a few years ago. The challenge is increasingly not whether the technology exists, but how to make it useful, accessible and commercially viable in real farming conditions.
Opening Keynote:
Shaping the future of the industry