GEOSPATIAL
AGRITECH
Business LAB

17-19 November 2026
Novi Sad, Serbia

Hosted by BioSense Institute, in cooperation with IAMO

Why the Geospatial AgriTech Business Lab?

Satellite data, drones, IoT systems and in-field sensors can already tell us much more about crops, soils, water and weather than was possible only a few years ago. The challenge is not whether the technology exists, but how to make it useful, accessible and commercially viable in real farming conditions.

This is particularly relevant for the Western Balkans, where agriculture is economically important and employs a large share of the rural population, climate pressures are increasing, but the uptake of advanced digital solutions remains uneven.

The Geospatial AgriTech Business Lab is designed as a meeting point between those who develop technology, those who use it, and those who can help create the conditions for wider adoption.

The three-day event will bring together up to 100 participants from Germany and the Western Balkans, including technology companies and start-ups, farmers and agribusinesses, researchers, advisory services, public authorities and international organisations.

What Will Happen in Novi Sad?


The programme will combine high-level discussions, technology showcases, practical sessions, demonstrations, roundtables and fishbowl discussions. The emphasis will be on exchange and interaction: exploring what technologies are available, identifying the challenges users actually need to address, understanding the barriers to adoption, and identifying opportunities for new cooperation.

The technical programme will cover three closely connected areas:

Satellite and Earth Observation

Large-scale monitoring of crops, land use, vegetation and environmental conditions

Drones

High-resolution field monitoring, crop management

Proximal and in-situ sensing and IoT

High-resolution field monitoring, crop management

Alongside the technology itself, the discussions will address the practical questions that determine whether solutions are actually taken up: technology cost&benefits, data access and interoperability, integration of tools and services, skills, support and market needs.

Why take part?


Meet technology providers and potential users from across Germany and the Western Balkans in a relatively focused setting
Hear directly from farmers, agribusinesses, advisory services and public authorities about what is working, what is missing and where demand is emerging;
Showcase technologies, solutions and practical experience to potential partners and users.
Bring your own perspective into the discussion and help shape conversations around technology adoption, market development and regional cooperation;
Identify potential partners for pilots, technology testing, research-business cooperation and future projects.
Connect with research organisations, companies and international actors working on digitalisation and climate-smart agriculture in the region.

For companies and technology providers in particular, the Business Lab is intended to provide a better understanding of where solutions could be applied, adapted or further developed in the Western Balkans, including user expectations and barriers to adoption. For farmers and agribusinesses, it provides access to emerging technologies and direct contact with their developers. For research organisations, it creates space for new industry cooperation; for public and international organisations, it provides direct contact with both the technology supply side and the agricultural users these technologies are expected to serve.

Speakers


Panel


From Sensors to Decisions:
What Makes Agricultural IoT Actually Work?

As the global population grows, agriculture must meet rising food demand while facing droughts, heat waves, pests, and diseases that threaten productivity and demand proactive adaptation.The Earth Observation based Digital Twin for Resilient Agriculture under Multiple Stressors (EOAgriTwin), developed within ESA’s Digital Twin Earth initiative, provides a virtual representation of agricultural systems to track crop conditions and productivity under these stressors. EOAgriTwin integrates multi-source data from Sentinel-2, Sentinel-3, climate reanalysis, IoT sensors, and field observations. Data-driven and process-based models deliver information on drought and heat stress, field-level water use, crop condition at high resolution, vegetation disease risk, and future yield scenarios, and enable “what-if” assessments of alternative management strategies. Co-developed with stakeholders in Germany, Italy and Kenya, EOAgriTwin shows how multiple data sources, models and transparent uncertainty information can move Earth observation from monitoring towards decision support.

dr Goran Kitić

Head of the Center for Sensing Technologies, BioSense Insitutute, University of Novi Sad
Moderator
Participants

If you have any questions or need further information about the conference, feel free to reach out. We’re here to assist you and ensure you have all the necessary details to participate. Your feedback and inquiries are important to us.

Get in Touch

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Or reach out to us directly at geobizlab@biosense.rs

Why the Geospatial AgriTech Business Lab?

Satellite data, drones, IoT systems and in-field sensors can already tell us much more about crops, soils, water and weather than was possible only a few years ago. The challenge is increasingly not whether the technology exists, but how to make it useful, accessible and commercially viable in real farming conditions.

3
Days
X
Speakers
Y
Sessions
Z
Organisations

Conference AGENDA

DAY 01

8.00 AM - 9.00 AM

Registration & Networking Breakfast

10.00 AM - 11.30 AM

Opening Keynote:
Shaping the future of the industry


11.30 AM - 12.00 PM

LUNCH BREAK


8.00 AM - 9.00 AM

Registration & Networking Breakfast

Conference Registration Form

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